By News Desk
A newspaper ad featuring Bollywod actress in an “enticing” pose has triggered controversy in Pakistan, a media report said.
Nargis Fakhri, who appeared as a contestant on “America’s Next Top Model,” has now sparked a debate about journalistic ethics, Islam and women’s rights in the Muslim country.
The advert in which Fakhri lies on her stomach and holds a new phone marketed by Mobilink appeared on front page of Jang, Pakistan’s most widely circulated Urdu newspaper.
The ad was criticized by critics, including senior staff at the paper, as well as liberal women’s rights activists.
Muslims thought Islamic values had been breached, while progressives argued that women had been objectified by a major Pakistani company.
Ansar Abbasi, Jang’s investigations editor and a religious conservative, called the ad as “absurd” and said he would protest with the management.
Human rights activist Jibran Nasir tweeted that “at one end Jang publishes columns on women empowerment and on the other runs the disgusting Mobilink ad for revenue. Where are the ethics?”
Feminist author Bina Shah had another idea for the cellphone giant: male models. She tweeted: “I’ll forgive you, @mobilink, if your next front page ad features a handsome man lying submissively with his backside raised enticingly…”
Talat Aslam, another editor of the Jang Group, added: “Offensive or not, advertiser’s mission accomplished.”