As frustration with fake profiles, romance scams and misleading online identities grows, a new generation of dating startups is trying to restore trust in digital matchmaking by combining identity verification, niche communities and real-world interactions.
From manual profile vetting to AI-assisted compatibility tools, emerging dating platforms are attempting to tackle long-standing problems that have damaged confidence in mainstream dating apps.
One such platform is Geek Meet Club, founded by London-based entrepreneur Dennie Smith after she became disillusioned with conventional dating apps during a military history trip.
Smith, a self-described history enthusiast and owner of a hairdressing salon in south London, said she realized that mainstream dating platforms often prioritize volume over authenticity, allowing fake profiles and scams to flourish.
“A lot of dating sites are just about volume, and they include fake profiles that conceal scams,” she said.
Her platform focuses on connecting people with shared interests, particularly fans of science fiction, comics, gaming and military history. According to Smith, every applicant is personally reviewed before being accepted into the platform.
She says the screening process helps filter out suspicious profiles and misleading users before they interact with members.
“I’m very good at spotting a fake,” Smith said, recalling that one applicant once uploaded a photo of former British Prime Minister Boris Johnson.
The platform also encourages users to meet offline quickly through quizzes, themed gatherings and convention-style events to reduce the risks associated with prolonged online interactions.
Experts say such approaches reflect growing concerns around catfishing and online deception in the dating industry.
Another startup, Cherry Dating, has introduced identity verification tools that compare selfies with official documents such as passports and driving licences to confirm that users are genuine.
The platform was founded by Jo Mason, a former banker in London who said she grew tired of spending time investigating whether profiles on dating apps were real.
“You have to be like a private investigator researching people’s profiles before you connect,” Mason said.
Cherry Dating also uses compatibility scoring systems to match users based on values and interests, helping members avoid wasting time on unsuitable matches.
The startup’s research found that nearly half of British respondents believe existing dating apps no longer meet their expectations, while many users say online dating has reduced their motivation to pursue relationships.
The rise of artificial intelligence has added another layer to the issue. According to a survey conducted by fraud prevention company Sumsub, more than half of UK dating app users admitted to using AI tools to improve or modify their profiles.
Dating coach Jocelyn Penque said AI can be useful when used honestly, particularly for people who struggle to express themselves online.
“A lot of people aren’t good at expressing themselves, so tools like ChatGPT or Copilot can help,” she said.
However, she warned that authenticity remains essential and advised users to focus on clear personal values and relationship goals rather than creating exaggerated profiles.
Penque also believes the future of dating may involve moving away from screens and encouraging people to interact in real-life settings sooner.
Earlier this year, she organized a relationship retreat for clients in the Azores, a remote Atlantic island chain, to help participants disconnect from digital distractions and reflect on meaningful relationships.
Industry analysts say niche dating communities, stricter verification systems and offline engagement may become increasingly important as users seek safer and more genuine online dating experiences.
While artificial intelligence continues reshaping digital interactions, many users still appear to value authenticity, trust and face-to-face connection above algorithm-driven romance.
